Market Profit Tracking
Revenue feels good. Real profit tells the truth. venq calculates what you made after booth fees, COGS, travel, and every other cost so you know which markets deserve a repeat application.
venq tracks every number that stands between your sales total and your real take-home.
Booth fee
The biggest fixed cost at any market
Application fee
Often forgotten, always real
Cost of goods sold
Calculated from your product recipes
Travel and mileage
2026 IRS rate: $0.73/mile
Helpers and assistants
Labor cost per event
Supplies and extras
Tables, signage, bags, anything else
Log the market name, date, and booth fee. Add application fees, travel costs, or miles driven. venq converts mileage to a dollar deduction automatically.
Sync from Square or Shopify, or enter sales manually. venq pulls in itemized data and calculates COGS from your product recipes.
See gross sales, total costs, net profit, margin percentage, and profit per hour worked. Not estimates. Actual numbers from your event.
venq compares your ROI and profit per hour against your averages and gives an automatic recommendation: Apply Again, Consider, or Re-evaluate.
Revenue minus every cost. The only number that actually tells you how the day went.
Return on your total investment. Helps you compare markets of different sizes and booth fees.
Your net profit divided by hours worked. Tells you what you actually paid yourself.
How many times over you covered your booth fee. A quick signal for market quality.